We are Vanity Her Jewels, the creative heart of Bruma, a family-run artisan company that we carry forward with passion and dedication. We are Miriam and Elisa Vecchi, daughters of the founder and the second generation of a family that began its story in craftsmanship back in the 1970s, originally working in a different artisanal sector.
In 2006, we chose to open a new chapter: this is how Vanity Her Jewels was born, our most personal project, combining experience, creativity, and the desire to make every woman feel unique and special in her everyday life.
The brand was born from the dream of our mother, a visionary and passionate woman who taught us to see beauty with sincere eyes and express it through our creations. Even though she is no longer with us, we continue to carry forward her values, her goals, and her spirit, which lives in every collection.
With pride and responsibility, we embrace her legacy, while also looking to the future, ready to welcome the third generation, who will bring new energy and continuity to our family’s story.
FAMILY, STYLE AND ORIGINALITY
Our collections are designed to meet the tastes of all women: from those who love following the latest trends to those who prefer the timeless elegance of classic style.
For us, every creation should be more than just an accessory: it should become a companion in life, capable of conveying emotions, completing a look, and enhancing the personality of the woman who wears it.
We like to think that our jewels don’t just add elegance, but also positive energy, light, and color: a way to accompany women every day, making them feel special in every moment, from daily life to their most important occasions.
CREATIVITY WITH A FEMALE TOUCH
Our creativity comes from experience, but also from the deep passion that has accompanied us since childhood. Having grown up surrounded by materials, sketches, and artisanal work, today we are the ones shaping the Vanity Her collections, enthusiastically continuing the journey our mother began.
We are constantly inspired by the latest trends in fashion, by cultural changes, and by evolving styles. At the same time, we never forget what matters most to us: the balance between elegance, quality, and originality.
Each collection is born from intuition, research, and artistic sensitivity — our way of speaking to women, listening to them, and interpreting their desires.
MATERIALS CAREFULLY SELECTED
For us, choosing the right materials is the first fundamental step in creating a jewel. We don’t just select high-quality stones and components: we search for them, observe them, and allow ourselves to be inspired and moved by them. Only in this way can we create an authentic bond between what we imagine and what takes shape.
We work with semi-precious stones, Swarovski crystals, Indian turquoise, Venetian glass, freshwater pearls, and much more. Each element is carefully chosen and placed within a design that respects harmony, balance, and beauty. This is the moment when the material becomes a story, ready to transform into a unique and irreplaceable jewel.
CRAFTMANSHIP THAT MAKES EVERY PIECE UNIQUE
Every one of our creations is handmade, crafted with the same care and passion that have guided our family since the very beginning. We like to believe that each piece carries part of our story: the artisanal tradition that defines us and the desire to innovate without ever compromising on quality.
The combinations of shapes, colors, and materials we create are infinite. No jewel is ever exactly the same as another, because we believe every woman deserves to wear something that reflects her individuality.
This is what makes our jewels special: they are not just objects, but small works of art designed to highlight the uniqueness of the women who choose them.
Vanity Her Jewels is where tradition meets modernity.
A universe of emotions, beauty, and craftsmanship that grows together with us and the women who wear our creations.
Discover our collections and be inspired by the joy of truly feeling yourself.
